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Magento

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best php training in bangalore

The Magento platform is reasonably new, has a smart parent company (Varien) behind it and offers, for example, landing pages, analytics integration, advanced marketing promotions, extensive ACL management and many other default functionality. The development has been set up properly and is advancing fast, there are regularly updates available packed with new functionalities.

However, Magento does have a few drawbacks. First of all the web shop package is extremely heavy and not every hoster can therefore accept it (more hosters can support Joomla! and Virtuemart on their servers). Another common complaint is that the system is slow. I’ve also heard from Magento enthusiasts that Magento can become very expensive in management when used for smaller web shops (approximately 50 products), as the package contains many complicated functionalities.

In addition, if you want to use Magento you’d have to have some knowledge of for example programming language such as PHP. Expanding or customizing Magento can be tough, also because Magento uses advanced programming techniques that not all programmers are familiar with. One also has to take his time to learn Magento and then can get to work.


Top Features

Just like WP Ecommerce, Magento isn’t the most popular ecommerce system just for having a simple, uncomprehensive system, but because it comes with great features that will make you overjoyed about using it.

    • It is Filled with Marketing and Promotional Tools

You want to create a system to sell in a very visual, user friendly manner? No worries because Magento does that automatically by creating professional Landing pages along with discount campaigns and shipping.

    • SEO Friendly

One of the things that made Magento even more popular is the simple, light-weight form of Magento which makes it very flexible and SEO friendly.

    • Catalog Browsing and Management

These include Layered / Faceted Navigation for filtering of products in Search Results, Static Block tool to create category landing pages and gives you the ability to assign designs on category and product level.

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